Family Power for Quality Schools

Overview

Contra Costa County Charter Coalition (5C) identified a need to uplift the power and voice of Contra Costa County Charter School Families for those that are at risk of non-renewal and unfavorable facilities decisions in this polarized political climate – despite overwhelming family interest in charter schools.

‍

What We Did

They came to us to create a clear and ambitious visual identity and website that resonated with 5C's diverse audience. Digging deep to find their brand personality and a way to visually convey their message, we crafted a comprehensive, authentic brand identity. We started with our in-depth discovery session followed by developing custom stylescapes. With a new brand comes a new website and, for 5C, a site that is equally practical and visually engaging. Their new site is designed for maximum impact to provide visitors with an opportunity to learn more and engage with the mission.

‍

‍