SeaLight

Dare to Shine

Service

Brand Identity | Web Design & Development

Client

SeaLight

Year

2024

Project Goals

SeaLight aimed to establish a bold and distinctive brand identity to advocate for increased female representation in the maritime industry. The goal was to create a compelling visual and digital presence that resonates with female mariners and highlights the organization's mission to drive change and foster inclusivity within a traditionally male-dominated field.

Short Overview

SeaLight, led by Kamila Calko, is dedicated to transforming the maritime industry by empowering female mariners. Our project focused on developing a brand identity that reflects the values of empowerment, connection, and transformation. We sought to enhance their online presence with a modern, engaging website and supportive marketing materials that align with SeaLight’s mission.

What We Did

  • Created a brand identity for SeaLight, including a bold new logo, an evocative color palette, and a dynamic web presence.
  • Designed a brand style that embodies empowerment and connection, utilizing star motifs and a color transition from traditional navy to vibrant teals, cyan, gold, and amber.
  • Developed a 3-page website that effectively communicates SeaLight’s mission and connects with their target audience.

Challenges & Solutions

  • Challenge: Effectively conveying the dual focus of SeaLight's brand—empowering female mariners while addressing the industry’s gender disparity—in a visually compelling way.
  • Solution: We employed a design strategy that combined star motifs with a transitioning color palette to symbolize guidance and transformation. This approach created a strong visual identity that reflects SeaLight’s commitment to empowering women and fostering industry change.

Key Deliverables

  • A core brand identity package including logo, color palette, and typography.
  • A new website with a modern and engaging layout.

Results & Impact:

  • The new brand identity effectively captures SeaLight’s mission and values, establishing a strong and distinctive presence in the maritime industry.
  • The redesigned website and marketing materials have enhanced SeaLight’s ability to engage with female mariners and promote their message of empowerment and inclusivity.

Luxie Club Brand Guidelines
Families in Action Brand Identity
Families in Action Brand Identity
Families in Action Brand Identity

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