Structured and effective online fitness programs.

The Brief

With a clear goal to increase brand awareness and program membership, M1 Strong needed a refined strategy, brand identity, content, and website that would resonate with their audience seeking structured and effective online fitness programs tailored to their goals.

We first set out to learn about the user experience and put our insights to work by developing a brand identity and messaging strategy with a website and branded content to support it. Our messaging and web design focused on making information scannable and beautiful, as well compelling and trustworthy. We aimed to break down intimidating barriers and create an experience that feels personable and encourages people to join.