Creating Measurable Change that Sticks

Project Goals

Transformational Guidance aimed to enhance its brand identity to better reflect its core values of integrity, adaptability, and bespoke solutions. The objective was to create a modern and vibrant brand presence that effectively communicates its change facilitation and obstacle removal services to C-suite executives.

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Overview

‍Transformational Guidance, led by Erica Wexler, specializes in guiding C-suite executives and their teams through impactful organizational change. The project focused on developing a brand identity that embodies clarity, effectiveness, and engagement. Our goal was to streamline their visual and digital presence, aligning it with their unique approach to business transformation.

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What We Did

‍We created a comprehensive brand identity for Transformational Guidance, including a refreshed logo, a vibrant color palette, and a dynamic web presence. Our approach included:

• Designing a Curious, Modern, and Vibrant style that reflects the brand’s commitment to tackling business obstacles and enhancing efficiency.
• Developing a polychromatic gradient, the "Transformation Glow," to symbolize the holistic solutions provided by Erica Wexler.
• Implementing typography that balances sophistication with a touch of whimsy to elevate the brand’s image.
• Creating marketing collateral that integrates black and white photography with colorful accents to highlight key information and maintain visual interest.

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Challenges & Solutions

• Challenge: Translating the complex and bespoke nature of Transformational Guidance’s services into a cohesive and visually engaging brand identity.
• Solution: We developed a design strategy that utilized a vibrant color gradient and sophisticated typography to convey the premium and transformative nature of their services. We also addressed the challenge of balancing vibrant design elements with clear and impactful communication.

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Results & Impact

• The new brand identity effectively communicates Transformational Guidance’s core values and service offerings.
• The refreshed website and marketing materials have enhanced engagement with target audiences and strengthened the brand’s position in the market.
• Client feedback highlighted an increased appreciation for the visual and strategic clarity provided by the new design elements.

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